![]() ![]() The agency and its work have been recognized at a number of award competitions- Cannes, The One Show, and industry competitions Echoes, El Ojo, Effies, and Caples-as well as agency-of-the-year honors for its New Zealand, Indonesia, and Durban São Paulo, Mexico City and Kuwait offices. ![]() In 2019, Ad Age named FCB to its 2019 A-List and FCB/SIX earns Data/Analytics Agency of the Year. In 2016, Susan Credle joined the agency as Global Chief Creative Officer. On 10 March 2014, the agency was renamed as FCB, six months after the appointment of worldwide CEO Carter Murray. Less than a year after the merger, in April 2007, Kmart switched its $740 million account from Grey New York to Draftfcb Chicago without a pitch. ĭraft Direct Worldwide and FCB merged in June 2006, to form Draftfcb. In 2001, ad network Interpublic Group acquired True North Communications. In 2000, it had more than 190 offices serving clients in 102 countries. In December 1994, FCB created a new holding company, True North Communications, to become a major multinational player. In the 1980s, the agency began an international expansion. In the 1970s and '80s major clients included Mazda, RJR Nabisco, AT&T, Coors Brewing Company, Payless ShoeSource and Mattel. In 1963, Foote, Cone & Belding began to offer stock and went public. Foote in New York City, Fairfax Cone in Chicago, and Don Belding in California they renamed it Foote Cone & Belding. In 1942, Lasker sold Lord & Thomas to its three top managers, Emerson H. ![]() Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex feminine hygiene products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture. Lasker helped increase the consumption of oranges by creating a new market with his "Drink an orange" ads. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898-1942. Albert Lasker began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S still operating today. ![]()
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